We are definitely in the information age. Whether you are a corner store or a big corporation you having a website is crucial to your business. Even if you are just a local neighborhood eatery, without a website you are missing out on a vast amount of potential customers. If you want to grow your business these days you have to advertise on the internet. Search engines such as Google have changed the way people search for information and the old ways such as yellow pages or newspapers are losing steam quick. These days it’s more important than ever to have a web presence. Having a website doesn’t mean you have to have flashy moving pictures, videos, or pay thousands of dollars for something that’s over the top. What having a website will do is let your current and potential future customers know about what you offer as far as services and products, store hours and directions, as well as contact information. This is a simple and inexpensive way to get into internet advertising! Let Lead hustler’s in-house web design team make a site for you!
Social networking (internet advertising)
If you don’t know what Facebook, Twitter, or Myspace is, you are missing the biggest, most used form of free internet advertising called social networking! With print media being phased out and the struggling economy, the best way to get your business out there is through social networking. Here are the reasons social networking has grown so fast:
- More people are using the internet than ever before
- Social networking is FREE
- Print media and even television advertising are becoming less effective and more expensive than social networking.
As far as advertising goes, it’s crucial to utilize these free networks. Being self-employed or owning a small business, in addition to all the different tasks you need to do on a daily basis can be difficult to find the time to learn about this new way of advertising. Let the professionals at Lead hustler get you set up and updated in what many are calling the future of advertising.
Digital Media Management
Digital media management is getting clients online and with the explosion of the internet and the limitless ways to find and reach potential customers online we offer clients variety of ways to market online: social media services(LinkedIn, Facebook, Twitter) Pay per click management, Pay per click Google advertising, Email marketing. In today’s digital age no stone should be left unturned!
SEO- Search Engine Optimization in simple laymen’s terms is getting your company and site to come up on the first page of Google so that more people come across your site and choose to do business with you. There is a lot that goes into this process but the leads you get from building your site correctly and making it Google friendly will be a huge steady stream of new clients for you.
SEO Strategies Will Drive Organic Traffic To Your Site
Getting the most out of the free, organic, search results should be the goal of any online business owner. Hey, the traffic is free and ultra targeted, what more could you ask for? Finding and implementing the best seo strategies will depend mostly on your existing knowledge, if any, and your budget.
You know the saying: those that can’t do … hire. Well, maybe that’s not really the way it goes, but it works. If you don’t know much about seo and/ or don’t have the time or inclination to learn, you can hire a company to do the work for you.
There are a lot of companies that specialize in this and many of them are quite reasonable in their pricing structure.
If you can’t afford to hire a company at this stage in the game, don’t worry, with a little knowledge and a few simple tweaks you can easily benefit from some basic seo and at least get your foot in the door.
Once you are making more money online you can invest in the knowledge, or hire someone, to take your seo efforts to the next level. For now, though, you can start here:
1. It all starts with your keyword list. Choosing the right keywords for your onsite seo has to be the first step, everything revolves around these keywords.
Make sure that you choose words, or phrases, that get at least one thousand searches a month and less than 20,000 competitors. They must also be closely targeted and highly relevant to the content of your website.
Search engines will either reward or penalize you on the relevance of your keywords, you don’t want to be penalized. The SEO techniques for onpage and Off-page must be done correctly to maximize positive results and minimize any negative effects.
Once you’ve got your keywords focus on placing them in your meta tags, your headers and footers to start. This will grab the attention of the search engine spiders and they will move your site to the top of the rankings if they think it is highly relevant.
2. You can use a similar method to drive traffic to your website by writing and submitting quality, keyword focused articles. Now, this is the point when a lot of people make a mistake; they don’t write a quality informative article, instead they try to stuff as many keywords as possible into it until is is virtually all gibberish.
You won’t be rewarded for that, the search engines are too smart. Write your article around a keyword, but don’t write for the search engines, write for people.
If you supply your readers with genuinely helpful information, and optimize it with keywords, your article can get a top rating in the search engines and subsequently drive a lot of traffic to your website.
Don’t drive yourself into the poor house when you’re just starting out online by hiring an SEO company that you can’t really afford. Start making some money and then you can outsource much of your daily work. In the meantime, use these tips and utilize these seo strategies
to keep the traffic flowing and the cash register (virtual, of course) ringing.